Frankenmuth

As Frankenmuth's popularity continues to grow, it allows us the opportunity to try cuing-edge marketing strategies and really lead the industry in Michigan when it comes to advertising. The way our visitors gather information continues to change, and we are adapting to that change with them. Our website traffic on frankenmuth.org continues to grow year aer year, along with the fact that more and more visitors are searching for information on their mobile devices and less on desktop. We continue to look for ways to engage with our potential visitors for longer periods on the site using things like Crowdriff, which pulls in user generated social media content, and fun blog posts giving guests ideas on how to experience Frankenmuth perhaps in a way they never have. Digital advertising remains a large focus for us due to the precise targeting we can do in that space based on our desired audience. Other areas of focus include traditional print, billboard, TV, digital radio, sponsorships and unique partnerships. We also continue to grow our international presence through strategic partnerships with Brand USA. Video content is also one of the most important players in the tourism marketing space and therefore, we continue to be on top of that trend. We hosted many film crews throughout the year capturing different aspects of Frankenmuth and really reinforcing that Frankenmuth is a four-season destination and there is more than you think to do here. Radio Advertising • Pandora Radio Campaign • Peppermint Perks Support TV Advertising • Comcast Detroit – May/June • Fishing Network – Partnership with Great Lakes Bay Region Billboards • Detroit Tigers Home Plate Ad (2 games) • Outfront Digital Billboard (2 months) • Holly Digital Billboard (3 months) • MBS Airport Digital Billboard (12 months) • Frankenmuth Directional – Wolverine Sign Digital Advertising • Facebook and Instagram Ads – Boosted Posts, Comprehensive Seasonal Campaigns, Social Partner Program • Search Engine Marketing (SEM) with Google Ads and Bing • CrowdRiff – User Generated Content Aggregator • Two-Six Digital Campaign – Full Comprehensive Campaign • Madden Media – Storytelling Campaign • Travel Michigan – E-deal newsleer • Miles Media – Google Partnership Program • Brand USA – Canada Digital • AdRoll – Website Retargeting • Adara – In-Market Digital Targeting Print Advertising • Midwest Living • Ohio Magazine • Michigan Society of Association Executives Program • Michigan Festivals and Events • Michigan Meetings and Events Magazine • Brand USA – Canada Print • Meet Michigan Magazine • Michigan Farm Fun • Michigan Wine Country • German Life Magazine • Midwest Living – Summer Getaways • AAA Living • Somerset Collection Holiday Magazine • Pure Michigan Summer Travel Guide • Circle Michigan Magazine • Visit Detroit • Good Housekeeping • Women's Day • Redbook • Guest Quest Other • Pure Michigan Partnership • Brand USA – International Marketing • Saginaw Spirit Sponsorship • Bavarian Festival – Marketing Support • Park It! Summer Series • Great Lakes Fisherman's Digest – Sports tradeshow representation • Brandscape – Content Partnership • Carpathia Club Oktoberfest Sponsorship Advertising 6

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