Frankenmuth

Chamber Chat March-2013

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Last year we had 4 leads come through our office from the Bank Travel Industry. Bank Travel is an incentive program offered to clients for domestic, international, cruise travel. Due to the interest we had received from different banks throughout the year we had decided to research tradeshows to represent Frankenmuth in this market and found a tradeshow called Bank Travel Showcase. One of the most appealing considerations of attending this conference was that Frankenmuth was the only Michigan based destination represented. This February we attended the 2013 Travel Showcase Conference and had a great response from the planners. Again, it is such an amazing feeling that when talking to prospective clients from places like New York, Texas, Tennessee and several other states that people have either heard of Frankenmuth or have already been as we are a true competitor Nationally within the travel industry. WELCOME TO FRAN KENMUTH , MICHIGAN���S LITT We invite you to bring your group to Franke LE BAVARIA on an annual basis. nmuth, ���Michigan���s With our authentic Little Bavaria��� and largest Christmas European atmosp you���ll see why hundre here, world famous store, hands-on ds of group tours experiences, woolen Frankenmuth-style museums, city tours, visit mills, riverboats festivals and much tours, wine & chocola chicken dinners, the world���s great place for leisure more. You���ll discove te pairing, brewer r that spending just activities as well ies & wineries, where you can ���nd as group experie a few hours isn���t nces. Dow gardens, tour enough. Frankenmuth Alden B. Dow archite For multiple night tours, expand experieN ��� S L I T T L E B is a M I C H I G A nce, Midwest���sVlargest out to our Great A AR ctural home and Lakes Bay Region I A outlet mall, baseball, or museum , sail on hockey. You will love our Pure Michiga the Appledore, a planetarium FIRH I GNN ��� SE NT L E C A A K LIT M U n Experience! I A K LIT M U A H F R AGNN ��� SE NT L E BTVA R IA FRANKENMUTH MICH MICH I G A N ��� S L I T T L E B AVA R I A B AVA T HRIA FRANKENMUTH You��re On Your Way to Frankenmuth M Day 1 Day 1 11:00 am 11:00-12:30pm Arrive in Franken muth Bronner���s CHRIST mas Wonderland Lunch at Sullivan ���s Black Forest 2:00 ��� 3:00 pm MI Military and Space 4:15 ��� 5:15 pm Museum Check into Hotel & Freshen-up 5:30 ��� 7:00 pm Dinner at Zehnde r���s Restaurant 7:00 ��� 9:00 pm Shopping at River Place Shops 9:00 pm Return to Hotel for Evening 12:30 ��� 2:00 pm Day 2 8:00 ��� 8:20 am 8:30 ��� 9:20 am 9:30 ��� 10:30 am 10:45 ��� 11:45 am 12:00 ��� 1:30 pm 1:30 pm Check out of Hotel Breakfast ��� DaVinci ���s City Tour with Step on Shopping in Downto Guide wn area Lunch at Franken muth Depart Frankenmuth Brewery 11:00 am Arrive in Franken muth 11:00 ��� 11:45am Pretzel Rolling 11:45 ��� 1:00 pm Lunch at Bavaria n Inn 1:15 ��� 2:15 pm City Tour with Step on Guide 2:30 ��� 4:00 pm Shop at River Place 4:00 ��� 5:00 pm Check into Hotel & Freshen-up 5:15 ��� 6:30 pm Dinner at Sullivan ���s Black 6:30 ��� 9:00 pm Shop downtown Franken Forest 9:00 pm muth Return to Hotel for Day 3 Evening Day 2 8:30 ��� 9:30am Breakfast at hotel 9:30 ��� 10:30am 8:30 ���9:30 am Check out of hotel Breakfast at Hotel 9:30 ���10:30 am load luggage Tour Zeilinger Woolen 10:30 ��� 10:45am 10:45 ���11:45 am Mill Depart for Birch Michigan���s Military Run and Space 12:00 ��� 1:30pm Outlet Mall Lunch at Davinci��� s 10:45 ��� 2:45pm 1:30 ��� 3:15pm Shop at Birch Run Agri Tour 3:30 ��� 4:30pm Outlet Mall Bavarian Belle Riverbo 3:00 pm 4:30 ��� 5:30pm Depart for home Frankenmuth Shoppin at 5:45 ��� 7:15pm g Dinner at Zehnde Lunch will be on own r���s Restaurant 7:30 ��� 8:30pm Brewery Tour and Wine and Chocola 8:45pm te pairing Return to Hotel for Evening The Frankenmuth Marketing team is always making improvements and adding new features to the frankenmuth.org website including a rolling calendar on our member���s only section, flash viewing of our guidebook and coupon book and customized notification pop ups that allow for timely advertising on key pages. We are pleased to broadcast some accomplished stats: ��� ��� ��� ��� ��� ��� Frankenmuth.org averages 74,795 visitors per month, up 25% from 2011 and worth noting that an average of 60K of these are new visitors per month A mobile version of our classic website was built and launched in July 2012 The mobile website is Android and Apple friendly and boasts click to call actions and member listings with individual member website jumps The Book Direct, online hotel room reservation had over 85K searches Over 177K smartphone visits to our website in 2012 We increased our loyal email database of contacts from 49K in 2012 to over 60K today. We continue to broadcast electronic communications to our contacts monthly and show an impressive 24% to 30% open rate We are currently working on implementing a new member management system to our website. This will simplify the back-end administration of your listing, your website toggle and logos and pictures. Please take a few minutes to visit frankenmuth.org to review your listing. You can find your business using the top righthand search command or find your listing by category or name under the business guide section on the brown jump bar. If you have changes to your listing and or logo, please email membership@frankenmuth.org. In March and April the CVB will be representing Frankenmuth at our Annual conferences through Michigan Meeting Professionals International and Michigan Society of Governmental Meeting Professionals we look forward to continued partnerships we have established throughout the years. When the Frankenmuth Pure Michigan commercial starts to air in Ohio, Detroit, and Grand Rapids, we will be concentrating sales efforts to both motorcoach and meeting markets. We anticipate a great response from this promotion and look forward to building new client relationships and new business bought to Frankenmuth. Time Magaz ine the Top 9 most includes Frankenmuth in Christmassy Towns in Ameri ABA award s Oktoberfest ca in top 100 festiva in North Ameri ca ls Frankenmuth Art Walk-This compliments new exhibit the wonderful ambiance. A look around array of Frankenmuth ���nds architecture, murals, ironwo beautiful gardens rk, wood work and Frankenmuth Area Agricu Take your group ltural of a fun educat Tours Tour throug ional, step-o h the countr n-guided yside of Franke Tea Tasting nmuth at a quaint Tea Room Lager Mill Brewe ry Museum New & Unique Shops in River Frankenmuth Place Fundraiser tours and tasting Dixie Dave���s Soup Kitche featuring n 3:00pm Arrive in Frankenmuth 3:00 -4:20pm Check in to ZEHND WILLKOMMEN.Hotel In German it means welcome. ER���S 4:30 -5:30pm SNOWFEST An Hands-on Activity Januar hear 5:45 -7:00pm offer to come and join in. Something we don���t y 23 - 28, 2013 Famou Franke enough ofsthese days. Well, there is a place that���s all about nmuth Chicken Dinner FRANKENMUT being welcome. H EASTE SUMMER MUSIC FEST August 8 -10 & 15-17, 2013 R AUTO FEST 7:15 -9:00pm CELEBRATION 2 World Famous Welcome to family time. & OLDIES FEST Shoppi Family-Style Restaurants or Frankenmuth ng Downtown September March 15 ��� Welcome to playtime. 6 - 8, 2013 April 14, 2013 River World���s Largest Christmas Store 9:00 -9:20pmWelcome to Place Christmas time all year long. OKTOBERFES WORLD EXPO Lights at Bronne T OF BEER River Boat Tours r���s CHRISTmasWelcome to Frankenmuth. September Wonderland May 17 19 - 22, 2013 Michigan���s Little Bavaria, where we ���nd all the& 18, 2013 things that Brewery Tours 9:20 pm Return to Hotel CRABBY CLAM DOG BOWL Agricultural Tours 7:30 -8:30am make time together so meaningful. It���s a place of AND & Breakfast andcarriages and LOBSTER FEST horse-drawn HOT AIR BALLO Woolen Mill Tours Check-Out ONS ofcovered bridges. Of riverboat cruisesMay world famous Hotel and 25 October 11 & Historical & Brewery Museums 8:30 -9:30am & 26, 2013 12, 2013 chicken dinners. Of big water parks and small-town with Step-o Horse-Drawn Carriage Rides 9:30 -11:00a City TourSo when we need to simplify the agenda, when we HOLIDAY CELEB BAVARIAN FESTIV n Guide strolls. RATION & m Museum AL & Brewery German-Style Shopping VillageHistorical, CANDLEWALK need to spend the whole day with our June 6 - 9, 2013just kids, instead of Tours, and/or Military Stunning Bavarian Architecture Themes November 29, hearing about it right before bed, stop by and feel the warm 11:15 -12:30p ANTIQUE FIRE 2013 m Lunch MUSTE City Tours sure 12:30pm Depart welcome of Frankenmuth, where you are27, to ���nd the R CHRISTKINDL July 2013 MARKT Franke joys of simple nmuth life. Annual Festivals November 29Dec. 1, 2013 Wine & Chocolate Boat Tours Dinner Theater Shows Pretzel Rolling chamberchat3-2013.indd 6 march 2013 chamberchat page 5 2/26/13 12:06 PM

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