Frankenmuth

As Frankenmuth's popularity continues to grow, it allows us the opportunity to try cutting-edge marketing strategies and really lead the industry in Michigan when it comes to advertising. The way our visitors gather information continues to change, and we are adapting to that change with them. Our website traffi c on frankenmuth.org continues to grow year after year, along with the fact that more and more visitors are searching for information on their mobile devices and less on desktop. We continue to look for ways to engage with our potential visitors for longer periods on the site using things like Crowdriff, which pulls in user generated social media content, and fun blog posts giving guests ideas on how to experience Frankenmuth perhaps in a way they never have. Digital advertising remains a large focus for us due to the precise targeting we can do in that space based on our desired audience. Other areas of focus include traditional print, billboard, TV, digital radio, sponsorships and unique partnerships. We also continue to grow our international presence through strategic partnerships with Brand USA. Video content is also one of the most important players in the tourism marketing space and therefore, we continue to be on top of that trend. This year, we welcomed Under the Radar and Beyond your Backyard, two PBS shows with strong following within and outside of Michigan, to shoot Frankenmuth specifi c episodes for their shows. Be on the lookout as these shows start airing after the fi rst of the year. Radio Advertising • Pandora Radio Campaign • Peppermint Perks Support • Detroit Radio – May/June TV Advertising • Comcast Detroit – May/June • Under the Radar • Beyond Your Backyard • Click on Detroit / Live in the D – 6 Month Partnership • Fishing Network – Partnership with Great Lakes Bay Region Billboards • Detroit Tigers Home Plate Ad (2 games) • Outfront Digital Billboard (3 months) • Holly Digital Billboard (4 months) • MBS Airport Digital Billboard (12 months) • Frankenmuth Directional – Wolverine Sign Digital Advertising • Facebook and Instagram Ads – Boosted Posts, Comprehensive Seasonal Campaigns, Social Partner Program • Search Engine Marketing (SEM) with Google Ads and Bing • CrowdRiff – User Generated Content Aggregator • Two-Six Digital Campaign – Full Comprehensive Campaign • Travel Michigan – E-Deal newsletter • Brand USA – Canada Digital Print Advertising • AAA Living • Birch Run Comfort Inn Room Guide • Brand USA – Inspiration Guide • Columbus Monthly • Cincinnati/Dayton Magazine • Circle Michigan Magazine • German Life Magazine • Good Housekeeping • Meet Michigan Magazine • MI Trails Magazine • Michigan Backroads • Michigan Farm Fun • Michigan Festivals and Events Magazine • Michigan Meetings and Events Magazine • Michigan Wine Country • Midwest Living • Midwest Meetings • Midwest Living – Summer Getaways • National Geographic Traveler Magazine • Pure Michigan Summer Travel Guide • Rocket Mortgage Classic • Visit Detroit • Wochen Post • Women's Day Other • Bavarian Festival – Marketing Support • Brand USA – International Marketing • Brandscape – Content Partnership • Great Lakes Fisherman's Digest – Sports tradeshow representation • Park It! Summer Series • Pure Michigan Partnership • Saginaw Spirit Sponsorship Advertising 7

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