Frankenmuth

We've got an app for that! As we wrap up our fiscal year the Frankenmuth CVB has many new missions ahead. On June 4 – 6, 2013 we will be hosting a sales mission in Ohio to see some of our motorcoach and senior center clients. We will have the opportunity to talk to some of our existing clients as well as meet some new prospects. Zehnder's, Bavarian Inn Lodge, and our Marriott properties will also be attending in this first time sales mission event. In August, we will be hosting a Motorcoach FAM. This year we have invited a planning committee to help plan this event. We had our first meeting on May 24th and had some great ideas to make this event memorable to all our motorcoach planners. On our meeting side we have some great events that will be promoting Frankenmuth. We will be exhibiting at the Meetings Michigan Expo and attending a networking event with Michigan Meeting Professionals International – Celebration Annual Event. We will be attending the annual education conference with Michigan Society of Association Executives. In June we will be attending a new conference that markets to international travelers. We will be participating with the Circle Michigan exhibit booth for this national event and Pure Michigan branding will be a great presence with the outstanding marketing they have done. We expect that will be expanded internationally as they have done such a great job nationally. As always, we will continue our networking events with our state meeting organizations. I would also like to mention that this May the Michigan Chapter of Society of Governmental Meeting Professionals won the Presidential Award at the National Conference. Michelle Milligan is the President of this organization and has made great strides with this Association. It was quite an honor for Michigan to win this award as it makes us proud to be a member of such a fine organization! We are excited to unveil our new and improved Frankenmuth App. First launched in January 2010, our app was a trailblazer in mobile marketing. But as technology has become more savvy and as popularity of mobile applications has continued to rise, we willingly took on the challenge to bring the mobile application up to date. Our efforts focused on general productivity and information retrieval while maintaining the branding of "Michigan's Little Bavaria." Available on Google Play and Itunes for free download, the app boasts new features, including: • New navigation screens featuring festivals, Concerts in the Park, the new Pure Michigan commercial, gnome hunt and social mediums like Facebook and Twitter • ew easy to use Contact Us Mobile Form and N Click to Call tabs • New easy-jumps to mobile site with comprehensive jumps to Shopping, Dining and Book Direct Lodging • pdated tours including family fun, foodie, fun facts U and parks and recreation • ew colorful splash screens N • ew Build-Your-Own N Postcard feature with six Frankenmuth scenes for you to upload your own picture to. Choose one of the crafty stamps and post it on Facebook or forward it to a friend Marketing Awards Our marketing staff has recently been recognized nationally for their creative print, electronic and mobile advertising efforts. Myfrankenmuth was choosen as the Duda "Mobile Website of the Week". Duda gave accolades to the website's clever design and use of in-sync Social mediums like Instagram and Facebook. tis t h e season or In addition, four creative efforts were submitted for competition for an SIAA, Service Industry Advertising Award. All four mediums won with three being recognized with Silver Achievement Awards: Frankenmuth.org, the Frankenmuth Visitor Guide and a fullpage ad in the Somerset Collection Magazine (right). Summerset12012 1 june 2013 chamberchatjune2013.indd 6 chamberchat 9/5/12 9:34 AM page 5 6/4/13 1:12 PM

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