Frankenmuth

Many of the stats around this article demonstrate that our community continues to be vibrant and healthy f rom a business perspective with 9 new businesses cutting ribbons this past year and the Visitor Center greeting over 30,000 guests last year alone. The Chamber/CVB also provides Sales Services for large groups and in January of this year had a first- ever opportunity to showcase Frankenmuth to Group Travel Planners f rom all over the Country with a Frankenmuth Booth at the American Bus Association Convention in Detroit. This National Convention had never been hosted in Michigan before, so the CVB took the opportunity to make a big impact while these important planners were so close to our destination. The Community Relations area of the Chamber/CVB successfully operates the Frankenmuth Ice Rink which exceeded the inaugural year with nearly 18,000 skaters in the 22/23 season. This effort wouldn't be possible without the incredible support of our advertising partners, especially the Center Ice Partner Huntington Bank, our two on-ice partners at Mike Young Buick GMC and Schaefer & Bierlein Chrysler Dodge Jeep and the new "Lazy Dog" Skate Haus was an amazing improvement as well. Community Relations also puts on the Friday Fun Night series of entertainment on Fridays in the summer and last year added both the Egg-Splore Frankenmuth Easter Egg Hunt and the Play on the Platz setup, both of which will be continuing this year. While the Chamber/CVB continues to grow, its focus is to provide services for the good of the whole community. Whether in the areas of education and networking for our business community (the BEST lineup of programs this year since before the pandemic), marketing and communicating with Meet the Team 140,000+ Total visitor guides distributed Stats AT A Glance Gain of 16 new members and retention rate of 96% Lydia Wilder Director of Operations & Service Brooke Huested Director of Marketing Marsha Lloyd Visitor Center & Office Manager Jamie Furbush President/CEO Olivia Schmitt Communications & Website Manager Ann Curtis Membership & Event Manager Maria Lopez Graphic Designer Caleb Snook Community Relations & Ice Rink Manager 167,390 Page Likes on Facebook 23,138 Instagram followers Over 3,000,000 people reached through our social media pages According to Frankenmuth Facebook Page Data, 2021-2022 5,270 Followers 270,302 Views 627 Total hours of view time 30,471 Guests greeted at Visitor Center during open months Over 5,600 total telephone inquires 2,230,211 total website sessions with 80.6% of those being new visitors visitors planning to spend their money in our community, welcoming and assisting those guests upon their arrival, or easing the impact of the visitor swell on our town, the Chamber and CVB team have spent the last year learning, planning, and collaborating with community partners to continue to help move Frankenmuth forward as the magical place it is to live, work, worship, learn, and play. After all, 800-Fun-Town isn't just our number, it's our way of life. Follow us on TikTok! @littlebavaria 15

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