Frankenmuth

The Visitor Center had a great year in 2022/2023 getting back to pre-pandemic numbers. Our front desk staff did a great job continuing to gather and share information between our businesses, visitors, and local community alike. The office sustainability efforts have increased, along with the addition of safety and alarm features. The Visitor Center has undergone cosmetic and technology updates to improve its overall functionality. This past fiscal year also had an increase in large purchases of Frankenmuth Money. The Mural Finder was an additional scavenger hunt that started this year. The Bavarian Bierpass and the Gnome Hunt have continued to be successful. The rest area near Clio has continued to be host to our Frankenmuth Visitor Guides, Bavarian Bargains Coupon Books, and Member Brochures and it is restocked twice a week with a partnership between us and the Great Lakes Bay CVB. Visitor C E N T E R 11 Over 4,700 total telephone inquiries 32,731 guests greeted at Visitor Center 13,902 individual Visitor Guide requests mailed 49,896 coupon books distributed • 158,500 total Visitor Guides distributed via : 13,902 individually mailed 2,367 mailed in response to Advertising Leads 7,000 distributed to Canada 50,500 distributed in Detroit, Ohio, and MDOT welcome centers 38,684 distributed to local members and businesses 13,997 distributed as bulk requests to AAA offices, non-members, etc. 5,000 distributed at Dodge Road I-75 North Rest Area Many others were distributed as a part of various groups, tours, shows, media etc.. • 9947 Map Pads, and Rack Maps distributed • 365 Bierpasses sold and 152 redeemed • 3,626 Gnome Hunts completed • 98 Mural Finder Pass' completed BY THE NUMBERS:

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