Goals
F O R 2 0 2 3 - 2 0 2 4
18
SALES
Expand Group Tours Market
Re-Evaluate Meetings Market Involvement
Consider Incentive Travel
COMMUNITY RELATIONS
Plan Next Level Frankenmuth Certified
Plan for Christmas Development & Growth
Improve Frankenmuth Ice Rink Programming
MARKETING & COMMUNICATIONS
Plan Member Social Sessions
Photograph Seasonally
Photo Rights Compliancy
MEMBERSHIP & PROGRAMS
Increase Membership
Retain Members
Increase Honorary Membership
VISITOR CENTER
Evolve Frankenmuth Money
Implement Brand Prizes for Tours
Build Internal Collaboration
The Board of Directors have identified and approved the following organizational priorities as well as department specific goals for the
2023/2024 fiscal year, in addition to the regular program of work identified and approved via the annual budget approval process.
ORGANIZATIONAL PRIORITIES
2024 Memorial Cup
(Execution)
FrankenmuthLiving.com
(Locable)
CRM Replacement
(IDSS by Tempest)
Sports Complex
(Development Progress)
Accessibility Efforts
(Overall Growth)
Transportation Plan
(Sustainable Growth)
Policy Manual
(Procedures)
Foundation Modernization
(Chamber/CVB)
