Social
M E D I A
9
Over 5,200,000 people reached through
our social media pages (49.7% increase)
This fiscal year has demonstrated growth amongst our social media channels by means of communicative performance and brand awareness.
Voice, personality, and social targeting strategies were built to enhance Frankenmuth's image and outreach. Informative sessions with a Two Six
Digital marketing expert helped to improve integration of social strategies via the creation of target audiences and ad management. Upon the
recommendation of Two Six Digital, social media management platforms were researched in hopes to eventually establish calendar organization
and planning consistency. Additionally, the continued use of user generated content through CrowdRiff, and media callouts through the Constant
Contact email system engaged social media users and drove them back to Frankenmuth's social channels. This upward pattern is predicted to
continue throughout this fiscal year as social media still holds a driving pulse on our culture and travel industry.
24,430
Instagram
followers
174,800
Page Likes
on Facebook
4,721 New
Followers
697,698 views
21,064 profile
views
