Goals
F O R 2 0 2 5 - 2 0 2 6
18
ORGANIZATIONAL PRIORITIES
Sports Complex Capital Campaign to fill funding gap and
continue development through ground breaking
Improved fiscal management with digital processing and
security features
Implement Entrepreneurial Operating System (EOS)
Sustainability plan for accessibility efforts and wayfinding
utilization
Restructure membership renewal packet and program
registration with online payment processing
Launch new "Sip & Shop" promotional retail event
Schedule annual programming early to include new
Chamber 101 series, marketing education for members,
partner portal trainings and more.
Add new niche marketing strategies including targeting
social district, open/late hours, and develop a layered
activation plan (i.e. website, socials, kiosks, buttons, table
tents, visitor center)
Improve analytic reporting with UGC, Social Media
and niche marketing
Maximize asset management tools
Grow PR efforts to include crisis communication and
more proactive press releases and press outreach
Increase local usage of frankenmuthliving.com and
increase member resources on frankenmuthchamber.org
