Issue link: http://frankenmuthcvb.uberflip.com/i/969708
The 2016-2017 fiscal year has brought new and exciting sales efforts to the Frankenmuth Chamber of Commerce and CVB. Aer geing enough feedback from tour operators that there is a need for group travel information all in one packet, we created our new Group Tour Planner full of activities, dining, itineraries, lodging and info important to groups traveling to town. We then sent these planners to top motor coach leads, faith-based groups, and student travel organizations and we continue to distribute them where needed. Along with the planner, we created a quarterly email newsleer called the Group Scoop. Sent out in February, May, August and November, the Group Scoop keeps our Group Travel operators and planners in the loop on festival info, itinerary ideas, new aractions and restaurants that are group friendly as well as other Frankenmuth travel tips. This fiscal year, we decided to take advantage of a few new opportunities within the motor coach and the meeting sales realms. We catered to new Meeting Planner clientele with Connect Meetings in Ohio, Destination Michigan Lunch and Learns, Destination Michigan Sales Missions to Lansing and Detroit, and a Meetings Michigan Familiarization Tour hosted in Frankenmuth. We tried new avenues of promoting our motor coach opportunities with the Circle Michigan Road Show, Great Day Tours Marketplace, and Going on Faith Motor Coach Convention. We strive for excellence with our sales efforts and tactics so that they will impact our community positively, keep guests well- informed and excited to return. 600 qualified sales leads were sent to our members for meetings, sports, weddings, reunions and motor coach markets 4,820 group room inquiries sent out in 2016-2017 10,031 welcome packets provided to meeting planners and motor coach operators that visited Frankenmuth group and meeting sales What have we done? Circle Michigan Annual Conference ORGPRO SGMP Annual Meeting Michigan Meeting Professionals International Chapter Meetings Meetings Michigan Sales Missions in Columbus & Cincinnati MI Society of Governmental Meeting Professionals Chapter Meetings Great Lakes Bay Region & Frankenmuth FAM Tour Michigan Association of Senior Centers Exhibition Circle Michigan Roadshow Destination Michigan Lunch & Learns Destination Michigan Sales Missions to Lansing & Detroit Meetings Michigan FAM Great Day Tours Marketplace American Bus Association Marketplace Going on Faith Connect Meetings Ohio POW WOW (IPW) 11