Issue link: http://frankenmuthcvb.uberflip.com/i/969708
With a reduction in the Pure Michigan Partnership, we were able to explore many different advertising opportunities which proved highly successful in terms of our KPI's and in turn, visitors to Frankenmuth. There was a strong focus on digital campaigns as, year aer year, they prove to be the highest return on our investment. Other areas of focus were print, outdoor and unique partnerships such as the Saginaw Spirit and Park It. Our international efforts continue to grow with Brand USA, the marketing arm responsible for marketing the United States to international visitors. For the first time this past year, we aended ESTO, a national forum for destination marketers. It was an incredible learning opportunity that gave us many tips and practices we've been able to implement now. Billboards • Detroit Tigers Home Plate Ad (2 Games) • Outfront Media Digital Billboard (3 months) • Holly Digital Billboard (4 months) • Frankenmuth video played 120 times in Times Square June 28-July 4 • MBS Airport Digital Board Digital Advertising • Facebook and Instagram Ads • Search Engine Marketing (SEM) with Google Ads and Bing • Partnered with Pure Michigan to promote Frankenmuth on their Facebook page to their 1 million Facebook fans • CrowdRiff – User Generated Content Aggregator • Two-Six Digital Campaign – Comprehensive Campaign • Oakland County Moms – Banner advertising 6 Radio Advertising • Pandora Radio Campaign • Peppermint Perks Support Print Advertising • Pure Michigan Summer Travel Guide • AAA Living Southeast Detroit (Nov/ Dec) • AAA Living Southeast Detroit (Mar/ Apr) • AAA Living Ohio (Mar/Apr) • AAA Living "Girlfriends Getaway" • Midwest Living • Somerset Collection Holiday Magazine • Circle Michigan Printed Guide • Michigan Wine Country Magazine • Good Housekeeping/Women's Day/ Redbook • Michigan Meetings and Events – Best of Sponsorship • Michigan Farm Fun Magazine • Itineraries Midwest Magazine • Michigan Trails Magazine • Michigan Festivals and Events Magazine • Michigan Society of Association Executives (MSAE) Program • Visit Detroit Guide • Wochen Post – German Publication • German Life Magazine • Ohio Magazine • GuestQuest Magazine • Horizon Publication Other • Pure Michigan Partnership • Brand USA – International Marketing • Saginaw Spirit Sponsorship • Bavarian Festival - Marketing Support • The Great Race • Park It! Summer Series – Frankenmuth represented at 30 suburban Detroit community days • Brandscape – Content Partnership • Take a Kid Fishing Sponsorship • Great Lakes Fisherman's Digest Partnership