70% of our website
visitors came from a
mobile device, making
phones and tablets the
most used devices for
accessing our website.
29.6%
61.2%
9.2%
Mobile
Desktop
Tablet
Website Statistics
Total sessions on frankenmuth.org was 1,380,885
with 82% of those being new visitors
3,494,645 total pageviews
Monday, May 21, 2018 was the highest traffic day on the
website with 9,028 visitors. Friday, January 26, 2018 was
a close second with 7,288 total visitors
This past year, we put a heavy focus on having "always on" content
running to promote Frankenmuth. This came in the form of digital and
social media ad campaigns that were running all year long encouraging
visitors to come to Michigan's Lile Bavaria. We continuously updated
the ad creative to reflect the current season or events so our guests
never saw the same ad too many times. Because of this effort, we
saw an increase of 19% in users to the site, 18% in sessions and 12% in
pageviews. Many of our ad campaigns focused on new user acquisition
utilizing artificial intelligence through our ad partners which increased
the number of new users by 19%. We are always trying new technologies
to best serve our visitors and we will continue to do this in 2019 with
new types of ads and a refreshing of our website.
Average visitor count per month was 82,885
Most popular page of the year was our Homepage,
drawing 462,680 pageviews. "Things To Do" was the
second most popular page with 284,886 pageviews.
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