Frankenmuth

2018-2019 Frankenmuth Chamber & CVB Annual Report

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Website Statistics 1,353,712 total sessions with 83% of those being new visitors 3,279,935 total pageviews Sunday, July 21, 2019 was the highest traffi c day on the website with 6,498 visitors. It was another successful year for frankenmuth.org. Over 1 million people visited the website to look for things to do, where to stay, and general trip planning tools and resources. Those 1 million people generated more than 3 million sessions! Industry standard says that websites should be updated every 3-4 years, and while our current site has served us well since our redesign in 2015, it was time for a change. In April of 2019, we began our website overhaul. Members and guests will be able to explore the fi nished site by the end of January 2020. Some of the highlights include: "related content" blocks throughout the site that will help visitors fi nd what they're looking for more effi ciently, our calendar of events has been updated to be more visually appealing and more searchable, and members will now be able to have multiple listings for their business depending on the various sections they appear in. Make sure to contact us to learn more about these features and how your business can take advantage of your membership benefi ts. 75% of users viewed the site on a mobile device or tablet "Things To Do" was the most popular page, aside from the Homepage, with 238,476 pageviews. Our marketing and advertising eff orts include a wide range of networks and outlets. Take a look at where all of our website traffi c comes from. Paid Search Direct Visits Referrals from Other Websites Other Email 55% Organic Search 10% 10% 4% 3% 2% 16% Social Media 10

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