Issue link: http://frankenmuthcvb.uberflip.com/i/1331179
Over 4,500 total telephone inquires 16,184 guests greeted at Visitor Center during open months 8,850 individual guide requests mailed Distributed over 30,000 coupon books 175,000 Total Visitor Guide Book Distribution in 2020: >> via 180 key locations throughout Metro Detroit, the Detroit suburbs, Southeastern Michigan, including Detroit Metro Airport, Detroit attractions 65 points in Ohio, and in Ontario. These include corporate offices, hospitals, banks, AAA service centers and hotels. 33,000+ Over 2,000 >> mailed by our office to consumers, groups, tour operators, media and meeting & convention planners. Tens of Thousands >> chosen by travelers at the Frankenmuth Visitor Center, Dodge Road Visitor Center, & Welcome Centers throughout Michigan. >> Also distributed to identified sources for qualified group business. 3,000 >> distributed in visitor bags during alternate Park It! event in Michigan, Macomb County Drive-In Movies We started the 2019-2020 fiscal year with a display at the Clare Welcome Center which continued through the end of 2019, then had a display in the Snowfest 2020 warming tent. In March, COVID-19 hit and the Visitor Center lobby was closed. We reopened June 1st with a revamped lobby area and protocols in place to protect both our visitors and staff. During the closure, we continued to answer phone calls from visitors and fulfilled requests for Visitor Guides. Our restrooms remained open the entire time and were professionally cleaned daily. Throughout the year, we also continued to stock the brochure rack at the Dodge Road rest area. In the summer, tables, chairs, and umbrellas were added to the Platz area to provide visitors a place to take their carry-out meals. We also provided visitors with complimentary Frankenmuth branded face masks. When the weather turned cold, we added 4 igloos on the Platz to provide shelter for visitors. The Visitor Center staff assisted the Muth Serves group in preparing two packets of information for delivery to Frankenmuth area residents during the pandemic, including masks and helpful info from the City. 2020 also saw the retirement of Ruth Daley from our Front Desk staff. She had served our visitors for 23 years. We wish her well in her retirement. Thousands >> mailed in response to direct requests from our website and leads from our partnership with Travel Michigan. Visitor C E N T E R 11