Frankenmuth

As we looked ahead to the 2019/2020 fiscal year, the calendar for the Sales department was booked full! Starting with a trip to Omaha in January for American Bus Association (ABA)... Just a few weeks after that engagement, everything on the calendar came to a screeching halt with the pandemic shutdowns. Seemingly overnight, our busy calendar was erased, tour operations stopped, meetings and conventions canceled, and everything came to a pause. Zoom meetings quickly became the normal way to do business. Associations and organizations pivoted to online meetings, digital conventions, and virtual trips. But through the shutdown, we were still able to participate in some new sales opportunities. Such as the AAA Ohio Virtual Escape, Safe Meetings in MI Virtual Conference, and a Virtual Ohio Sales Blitz with Circle Michigan. Sales leads have shifted to small family vacations, intimate weddings, and planning into the years to come, while welcome packet distribution has decreased significantly. The Sales role in tourism changed, we very quickly had to adapt, pivot, and think outside the box to keep people thinking about Frankenmuth. But despite the changes, every conversation among tour operators and meeting planners consists of looking ahead to brighter days, where we can safely meet and travel again! 2,285 welcome packets provided to meeting planners and motor coach operators that visited Frankenmuth What have we done? Sales G R O U P & M E E T I N G American Bus Association Marketplace AAA Ohio Virtual Escapes Circle Michigan Annual Conference Safe Meetings in MI Virtual Conference Virtual Ohio Sales Blitz Virtual Ohio Meeting Planner Mixology Destination Michigan Virtual Meetings Michigan Frankenmuth Lunch 'n Learn MPI Mid-Winter Symposium 13

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