Frankenmuth

Annual Report 2021 - 2022

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Throughout the 2022 fiscal year, social media was not only a strong channel of communication, but also of brand development. Voice and personality were both built to enhance the overall Frankenmuth image through our multiple social media platforms, of which, can now include TikTok. Diversifying across different media platforms, such as TikTok, has helped us to engage a greater variety of audiences by age. With the intention to expand our market, TikTok now allows us to reach a target audience with a younger age emphasis. In hopes of retaining this market, we have hired a local high school student as an intern to remain relevant. Facebook and Instagram performance has also improved by an average of 70% between reach and page visits in comparison to the previous fiscal year. This is in part due to our more consistent social media calendar, use of user-generated-content through CrowdRiff, and media callouts through our new email system, Constant Contact. We hope to continue this upward pattern for this fiscal year. 167,390 Page Likes on Facebook Over 3,000,000 people reached through our social media pages 23,138 Instagram followers Social M E D I A According to Frankenmuth Facebook Page Data, 2021-2022 9 5,270 Followers 270,302 views 627 total hours of view time

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