Throughout the 2022 fiscal year, social media was not
only a strong channel of communication, but also of
brand development. Voice and personality were both built
to enhance the overall Frankenmuth image through our
multiple social media platforms, of which, can now include
TikTok. Diversifying across different media platforms, such
as TikTok, has helped us to engage a greater variety of
audiences by age. With the intention to expand our market,
TikTok now allows us to reach a target audience with a
younger age emphasis. In hopes of retaining this market,
we have hired a local high school student as an intern to
remain relevant.
Facebook and Instagram performance has also improved
by an average of 70% between reach and page visits in
comparison to the previous fiscal year. This is in part due
to our more consistent
social media calendar, use
of user-generated-content
through CrowdRiff, and
media callouts through
our new email system,
Constant Contact. We hope
to continue this upward
pattern for this fiscal year.
167,390
Page Likes
on Facebook
Over 3,000,000
people reached through
our social media pages
23,138
Instagram
followers
Social
M E D I A
According to Frankenmuth
Facebook Page Data, 2021-2022
9
5,270 Followers
270,302 views
627 total hours
of view time