Website
"Festivals & Events" was
the most popular page, with
625,222 pageviews, aside
from the Homepage
2,555,204 total sessions
10
May 25th, 2024 was the
highest traffic day on the
website with 16,110 visitors
6,273,179 total pageviews
78.7% of users viewed
the site on a mobile
device or tablet
Frankenmuth.org remains to be one of the organization's strongest and highest performing tools across
used public outreach channels. Considering the value of this tool, our team contracted with website
development company, Tempest, to design a new website. The website design concept was aligned
with the branding of the City of Frankenmuth's Wayfinding Project and Willkommen Palmer Arch.
Content, layouts, and overall user experience were all key elements in creating the new website,
launched in October 2024. UserWay was installed to improve overall website accessibility. Ripe
Booking System was contracted to replace Meridian Reservation Services in hopes of leading to
more bookings, visits, and stays. Social media channels, email campaigns, advertisements, and other
platforms ongoingly direct visitors to the website, which continuously benefits reach, viewership,
and engagement. Delivering relevant, updated, and effective information to the public masses is still
a top priority and goal while looking ahead.
The newly re-designed frankenmuth.org homepage
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