Frankenmuth

The 2024/2025 fiscal year brought a slight shift for the Visitor Center, with overall numbers down compared to the previous year. However, when reviewing the broader trends, our visitation and engagement levels still remained strong and aligned with—if not above—many prior years. The maintenance of our programs and the high standard of service to our visitors remained strong. We continued distribution of the Pocket Guide, in addition to the Visitor Guide, throughout MDOT Welcome Centers, Canada, Michigan, and key Ohio travel routes. Promotion of our popular programming including the Bavarian Bierpass, Gnome Hunt, Mural Finder, and Frankenmuth Money also continued throughout the year. Our Visitor Center staff remained committed to gathering and sharing information among our businesses, members, visitors, local community, and regional partners, ensuring the Visitor Center remained a reliable resource and a welcoming first stop for those exploring Frankenmuth. We also continued our exchange of information with other CVB locations across Michigan. In addition, our Frankenmuth Visitor Guides, Coupon Books, and member brochures continued to be stocked twice weekly at the Dodge Road Rest Area near Clio through our partnership with the Great Lakes Bay CVB. Visitor C E N T E R 11 Over 4,500 total telephone inquiries 33,226 guests greeted at Visitor Center 14,811 individual Visitor Guide requests mailed 67,420 coupon books distributed • 119,700 total Visitor Guides distributed via : 14,812 individually mailed 850 mailed in response to Advertising Leads 30,450 distributed at MDOT Welcome Centers 36,870 distributed to local members and businesses 3,110 distributed as bulk requests to AAA offices, non-members, CVB/DMO's 4,400 distributed at Dodge Road I-75 North Rest Area Many others were distributed as a part of various groups, tours, shows, media etc.. • 75 Map Pads distributed • 294 Bierpasses sold and 121 redeemed • 2,811 Gnome Hunts completed • 248 Mural Finder Passes completed, with 18,109 mobile check-in • 71,175 Pocket Guides to Canada, Ohio, MI Distribution Routes BY THE NUMBERS:

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