Website
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Frankenmuth.org continues to see millions of visitors each year, serving as a vital link between our local
businesses, the community, and visitors. The 2024-2025 fiscal year marks our first full year with the newly
redesigned website, which offers a variety of new tools and features to help customize each page of the site.
It was also our first full fiscal year utilizing Ripe Booking Systems to manage direct website reservations.
While the total website page views seem to be on the decline, our total sessions remain about the same as the
previous year, which is an indication that users are able to find the information more easily while navigating
the new website.
We also launched the new Partner Portal, which allows our members for the first time ever to log in to an
extranet account and update their business information, member contacts, AND submit events all through
the online Portal. This new member benefit helps increase the accuracy of the web content and helps
streamline the process to do so.
Through integrated social media, email
campaigns, and other advertisements, we
continue to drive traffic directly to the site,
resulting in reach, page views, and overall
engagement as we strive to be the primary
source of information for visitors as they plan
to visit.
"Festivals & Events" was
the most popular page, with
640,269 pageviews, aside
from the Homepage
2,439,014 total sessions
Jul 8th, 2025 was the highest
traffic day on the website with
15,277 visitors
5,272,597 total pageviews
81.7% of users viewed
the site on a mobile
device or tablet
N E W
Frankenmuth.org Homepage
Festivals & Events page
Ripe Booking Homepage
NEW Partner Portal
