Social
M E D I A
9
The 2024/2025 fiscal year as a whole has performed well for social media with notable increases in followers and overall
reach amongst all channels. Intentional strategies were implemented to improve travel inspiration and information, via
heightened brand awareness, voice, and communication. A refresh was done to our social pages with the addition of a new
profile picture across all platforms, as well as more detailed highlights in the Instagram biography. The addition of social pages
for the Ice Rink was also new this year. Informative Two Six Digital sessions with digital marketing representatives continued
to assist in tailoring knowledge and versatility in target audiences, ad management, and more. The transition to our new asset
management platform, SnapSea, has been beneficial and has eased the process of plotting the social calendar and managing
user generated content.
17.5k TikTok
followers
30.5k Instagram
followers
192k Facebook
followers
Combined Views*
= 28.4M
Instagram Facebook Tiktok
*Views are the number of times
content was played or displayed.
Content includes videos, posts,
stories, and ads.
