Frankenmuth

16-17 Frankenmuth Chamber/CVB Annual Report

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Total visitors on frankenmuth.org was 1,159,795 with 72% of those being new visitors 3,107,296 total pageviews Saturday, May 27, 2017 was the highest traffic day on the website with 10,035 visitors. Friday, September 8, 2017 was a close second with 8,769 total visitors Technology is ever-changing. Our website is just the same. A large focus for the past year was developing great, evergreen blog content. Through a partnership with Brandscape and development from our team, we were able to create 38 different blog posts highlighting itineraries, things to do, festival guides, and more to share with our guests and visitors. Having a constant stream of new content on our blog helps our search engine optimization (SEO) rankings and makes sure that Frankenmuth is found when guests are searching online. We were able to bring over 36,000 visitors to frankenmuth.org as a direct result of these blog posts, showing that the value of this type of content is high. Average visitor count per month was 96,649 Most popular page of the year was our Homepage, drawing 428,771 pageviews. "Things To Do" was the second most popular page with 300,468 pageviews. Device Type Being "mobile-friendly" is more important than ever now. 67% of our website visitors came from a mobile device, making phones and tablets the most used devices for accessing our website. website statistics Desktop Mobile Tablet 9

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