Website
"Festivals & Events" was the
most popular page, aside
from the Homepage, with
568,798 pageviews
2,181,526 total sessions
10
July 3, 2023 was the highest
traffic day on the website with
10,516 visitors
5,689,491 total pageviews
77.6% of users viewed
the site on a mobile
device or tablet
With a continuance of tangible improvements in user, session, and viewership statistics,
the frankenmuth.org website remains our strongest and highest performing tool across our
channels of public outreach. Social media channels, email campaigns, advertisements, and
other platforms direct visitors to the website, which is beneficial as frankenmuth.org is also
the most significant means of delivering relevant, updated, and effective information to the
public masses. Content continues to be flexible for updates, which also allows for features,
blogs, and pages to remain applicable. In 2024, website goals include improving the user's
seamless experience and accessibility so that more time is spent navigating through the
website with ease in hopes of leading to more bookings, visits, and stays. This includes
continued research for a website design refresh.
